CIC Clarifies Bulk SMS Promotion Controversy Involving Lonestar Cell MTN

During a live TikTok session last night, Liberian artist CIC addressed growing concerns surrounding the recent flood of promotional SMS messages about his new album “Local Champion”. The messages, sent via Lonestar Cell MTN, have sparked heated debates online, with many music lovers calling the promotion unfair and biased.

Critics argue that the exclusive promotion of CIC’s album through bulk SMS suggests preferential treatment by the telecommunications company, especially given CIC’s past role as a brand ambassador for Lonestar Cell MTN. Some have questioned whether the campaign was a sponsored endorsement or an act of favoritism.

In response to the backlash, CIC set the record straight, stating clearly that he personally paid for the bulk SMS package to promote his album. “This is not a favor, and it’s certainly not free,” CIC said. “I paid for this service just like any other customer would.”

His statement aims to dispel rumors of bias and emphasize that any artist has access to the same promotional tools provided they are willing to invest in their craft.

As the conversation continues online, CIC’s clarification highlights the importance of transparency in music promotion and the need for equal opportunity across the entertainment industry.

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